Infuse vodka rebranding and instagram
SUMMER 2024
UNIVERSITY PROJECT
INFUSE is a naturally flavoured, vibrant vodka brand. They pride themselves in their straightforward flavour choices that are created by using real fruits and spices that are left in the vodka to infuse over time. I redesigned their packaging to lean into these positive attributes of the brand with a more contemporary and full-bodied design, full of colour and life to mirror the flavour.
Bright colours identifiable to the flavour of each bottle make the brand stand out when next to other competitors on the shelf . The cross sections images of the fruit are simple just like the simple and natural flavouring of the vodka. These are also coloured halftone to illustrate them infusing into the vodka whilst also giving texture to the design.
Instagram Campaign
Alongside rebranding, I created a streamline instagram approach for the company to roll out the company design.
Through meticulous research and work with the brand, the objectivies of the instagram strategy we created were:
• Increase brand awareness aswell as customer loyalty
• Introduce new product range
• Connect with a new target audience
• Increase engagements with customers
• Increase revenue through increased sales from more traffic
• Share industry, company and brand news
The strategy will have a detailed three stage approach: Content, Engagement and Analytics. Each stage goes into detail on what specifically the brand will need to post, including the use of tools such as hashtags and story post, aswell as how engagement will be monitored and its effect. This comprehensive handbook will optimize not only the brands awareness and engagement but also build a community surrounding the product.